Evergreen Content

Evergreen content is online content that doesn’t become outdated. It remains valuable for an extended period, often indefinitely. This is usually due to the fact it addresses topics that stay relevant despite changing trends and season, i.e., “Top 10 tips to be more productive.” This article is relevant all year around for anyone who wants to improve their productivity.

The content shouldn’t just be relevant, it should also aim to be useful. Content should offer solutions or knowledge that remain valuable to your audience. The quality ensures that evergreen content continues to attract readers long after its first published.

Why is Evergreen Content Good for SEO?

The content offers a foundation for improving your SEO strategy. It gives business’ visibility in search engine results pages (SERPs) for a prolonged period of time. It also usually outlasts trends which can provides a steady flow of organic traffic. This can reduce the risk of sudden drops in website visitors, ensuring your website traffic remains consistent.

It can also build your brand’s authority as consistent content can present you as an authoritative source within your niche. This not only boosts your credibility, but also encourages other websites to link to your content, which is a significant SEO ranking factor.

How to Create Evergreen Content

Creating evergreen content can be daunting. To increase its success, start by researching topics that are always relevant to your audience. Consider common questions, problems, or interests within your niche. Tools like Google Trends and keyword research can help identify evergreen topics.

Additionally, the focus should be on delivering high-quality content that explores your topic. Offer readers information, practical advice, and solutions to ensure they find value in your content.

However, it’s worth noting that evergreen content is not always new content. Once a piece is published, to ensure it stays relevant and continues to bring in traffic, you should consider going back through older blogs and updating them with any new information or solutions that may be available. This will stop your content from becoming outdated. This also helps your brand evolve with your niche.

How To Measure the Success of Evergreen Content

To maintain its relevancy and ensure the quality, it’s good to monitor the success of the content created. Start by tracking the traffic and user engagement over time. With tools such as Google Analytics, it’s easy (and free) to monitor the number of visitors, page views and the time spent on your content.

The next step is to focus on conversion rates. If your content has the goal of encouraging people to sign up to a newsletter, contact you or fill in a specific form, your conversions will show you if it is achieving this.

Another metric to keep an eye on is the backlink profile of your article. An increased number of backlinks from other websites show that your content holds both relevance and value for your audience.

As mentioned above, evergreen content is helpful for your SEO as they naturally target specific keywords or phrases. Monitor the rankings of these keywords in search engine results pages (SERPs) over time. A rise in rankings shows that your content is performing well.

If you need help creating evergreen content, contact us today and our team will be happy to help.